How to Get More Reviews on

Updated April 5, 2025

How to get more reviews on Amazon? This is the perfect question to ask yourself if you’re an Amazon seller or an e-commerce entrepreneur because you already know how crucial reviews are for driving sales and building customer trust. For potential buyers, reviews act like digital word-of-mouth, boosting confidence in your product and improving its visibility in search rankings. But how can I get more reviews on Amazon? The challenge is real—and today, we’re breaking down actionable strategies to help you get more Amazon reviews with ease.

From leveraging Amazon’s built-in tools to using creative strategies like product inserts and automated emails, this guide outlines everything you need to know about how to increase reviews on Amazon. Whether you’re seeking to boost sales for a top-selling product or trying to figure out how to get more book reviews on Amazon, these steps will empower you to build a solid base of legitimate reviews quickly and ethically.

Automated Solutions to Get Reviews Faster

1. Use “Get5StarReview” Review Automation Features

One of the easiest ways to get more Amazon reviews is to automate the process of requesting feedback. Tools like “Get5StarReview” allow sellers to send scheduled, personalized review requests while staying compliant with Amazon policies.

Here’s what you can do with automation:

• Skipping: Identify orders not suitable for review requests (e.g., canceled or returned) to avoid sending unnecessary emails.
• Delaying: Choose the perfect timing to request reviews. A delay of 4–7 days after the purchase is typically ideal.
• Informing: Customize emails to remind customers about why leaving a review helps other shoppers.

Automation tools make it easy to handle high volumes of orders while ensuring every eligible purchase gets a professional and polite request for a review.

2. Use Amazon’s “Request a Review” Button

Amazon offers a built-in option that lets you request a review with just one click. You can find this in your order details inside Seller Central. The system sends a generic message to the buyer, and while you can’t customize it, it complies fully with Amazon’s policies — making it a safe and effective method to gather reviews at scale.

“We tested the ‘Request a Review’ feature for 14 days and saw a 22% increase in review responses — mostly positive. Timing the request 5–7 days after delivery worked best for us.”

How to Use Amazon’s “Request a Review”:

1. Log in to Seller Central
2. Go to Orders > Manage Orders
3. Open an order and click the “Request a Review” button
4. Amazon will send an official review request on your behalf (you can’t customize it, but it’s safe and within terms)

Pro Tip:

If you want to save time, use tools that allow bulk requests for reviews so you don’t have to click the button for each individual order.

Expert-Approved Strategies for Review Growth

3. Enroll Your Product in the Amazon Vine Program

Want early, high-quality reviews? The Amazon Vine Program is designed to help sellers get reviews from trusted, unbiased voices. Amazon invites top reviewers (Vine Voices) to try your products for free and leave honest feedback.

Why It Works:

• Reviews from Vine Voices are prominently displayed with a “Vine Voice” badge, which builds trust with other potential customers.
• It’s an excellent way to kickstart reviews for new product listings.

4. Use Third-Party Automated Email Responders

Third-party email tools are perfect for managing your post-purchase communication. These platforms can send automated emails to request reviews, thank customers, or guide them through product usage.

When crafting these emails, focus on value:

• Provide helpful tips or instructions on using your product.
• Include a subtle call-to-action asking for a review.

5. Create a Contact List for Emails

Building a contact list of loyal customers can help you generate reviews over time. While working within Amazon’s terms of service, use external platforms like social media or your website to engage customers and request honest feedback.

Creative Techniques for Review Generation

6. Utilize Product Inserts

Product inserts are among the most effective ways to get more feedback on Amazon. Include a well-crafted card in your packaging that encourages buyers to leave a review.

Tips for creating effective product inserts:

• Make them visually appealing and easy to read.
• Thank the customer for their purchase and explain how reviews help small businesses.
• Include a QR code or direct link to the review page.

7. Mitigate Negative Reviews

While focusing on getting positive reviews, don’t ignore negative ones. A bad review can seriously impact your overall rating, so it’s important to address issues promptly.

Here’s how to handle negative reviews:

• Politely respond to unhappy customers to resolve issues.
• Offer refunds or replacements if necessary.
• Learn from bad reviews to improve your product or service.

Follow Amazon’s Product Review Rules

You are eager to learn about how to get more product reviews on Amazon but before implementing any strategies, be aware of Amazon product review rules to avoid violating their strict guidelines.

• You Can’t Incentivize Reviews: Offering free products, discounts, or any incentives in exchange for reviews is against Amazon’s policies.
• You Can’t Cherry-pick Reviews: Avoid asking only happy customers for reviews. Always request feedback from all buyers to maintain fairness.

Can You Buy Amazon Reviews?

Many sellers wonder whether buying reviews is a viable option. The short answer? DON’T DO IT. Purchasing fake reviews violates Amazon’s Terms of Service and can result in account suspension or legal action.

If you’re thinking about how to get Amazon reviews ethically, stick to the methods outlined above to build a sustainable and trustworthy review base.

Start Automating Amazon Reviews Today

Now that you know how to get more seller reviews on Amazon, it’s time to put these strategies into action. By leveraging tools like “Get5StarReview,” utilizing Amazon’s built-in features, and creating unique ways to engage your customers, you can significantly increase your reviews and boost your product rankings.

The key takeaway? How can I get more reviews on Amazon? Start by making the process as seamless as possible for your customers. And remember—you’re building more than a review count; you’re building customer trust and loyalty.

FAQs

1. How do you increase the number of reviews on Amazon?
Encourage satisfied customers to leave reviews by providing excellent service and sending polite follow-up requests. Use Amazon’s “Request a Review” button and ensure a smooth shopping experience to increase positive feedback.

2. How to get more views on Amazon?
Optimize your product listing with high-quality images, detailed descriptions, and relevant keywords. Running Amazon ads, offering competitive pricing, and getting positive reviews can also help attract more views.

3. Does Amazon detect fake reviews?
Amazon uses AI and strict monitoring to detect fake reviews based on patterns, purchase history, and suspicious activity. Reviews that violate guidelines may be removed, and sellers could face penalties.

4. How do I increase feedback on Amazon?
Provide great customer service, follow up with buyers, and use Amazon’s automated review request feature. A smooth purchasing experience and quality products lead to more positive feedback.

6. Can I use inserts in product packaging to get reviews?

Yes, you can politely ask for feedback via inserts, but avoid offering rewards or manipulating the language.